A startup needed to launch their brand — student loan paydown. No time, no budget, no team behind them. All they had was "we want a commercial." I made three decisions.
Story: debt touches more people than it should. Three people carrying it differently — solo, a family, a daughter with her parents — one coffee shop, one day. One room let you show all three without leaving it, and kept it to one location, one shoot day, on budget.
Sound: no dialogue on set. No audio crew, no reshoots when a line didn't land.
Style: one continuous camera move. No days of editing.
90 seconds. On budget, on schedule.
A client wanted a 30-second F1 video for a conference booth. AI-generated, tight budget. I took three steps.
Storyboarded every shot before generating a single frame of video — seven frames, directed like a real shoot.
Created it from there. Driver's-eye, pit-crew chaos, the whole sequence. On budget, ahead of schedule.
Before any of that: a calculator — shot count, render time, three AI models — sent to them directly so they could see the real cost instead of guessing.
